One would think the feeling of completing a CD is one of relief and satisfaction. Few people forget that once the CD is done there is a far greater task at hand. Getting this CD heard by as many people as you can is a much trickier task. As an entrepreneur in the music business you have to wear so many different hats.
Most jobs you have a few tasks that you are required to do. In this job I have to be a composer, musician, engineer, manager, graphic designer, mailman, salesman, and 100 other tasks. I then have to share all these roles with the other band members (which is great, but at times tricky).
Right now we are all putting on our salesman hats in trying to get this music heard. It’s a tricky situation to be in. I have a product that I believe in and think is actually very good that many people will enjoy. The issue is how we get know by more and more people. We have quite a few marketing strategies, but the hard part is actually putting yourself out there. I don’t like this hat of being a salesman as much. I would much rather just play and write music. However, it’s also no fun to play to an empty room so alas I must sell.
I have been trying to get inspired and remembered a particularly moving speech about being a salesman I would like to share with you. I couldn’t find a better quality video but it does the trick.
Just to clarify I am joking. Dwight Schrute isn’t my role model for what it means to sell a product. If I could put myself out there right now for one second. If you like the latest Clocks & Clouds CD we would really appreciate if you could pass the word along. You could do this by facebook, twitter, email, text, phone, talking face to face, or for the select few telepathy.